What we learn, we write down here
Field notes on technical SEO, AI-search visibility and the parts of both that nobody writes down.

ChatGPT Traffic Drop Is a Tracking Problem, Not a Loss
ChatGPT referral traffic fell in analytics this month, but the likely cause is missing tracking tags. Here's how to measure AI search visibility properly.
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AI Overviews Hit 83% of Branded Searches: What to Do
AI Overviews now appear for 83% of branded queries, per Ahrefs. Here's why third-party pages can define your brand — and the steps to take back control now.
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SEO Service — Get Your Website to the Top of Google | SEObotly
SEO Service – Improve your website’s Google rankings with professional SEO services: technical audit, keyword research, and content. Apply for a free analysis.
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